Nut Brand Orchard Valley Harvest Encourages Us All to ‘Say No’ to No Nut November

Nut brand Orchard Valley Harvest (OVH) is taking on the viral phenomenon of “No Nut November” as its tenacious mascot 'Ovie' seeks to rally support to say no to No Nut November, and also raise money to fight food insecurity with charitable partners.

For the past 12 years, No Nut November has convinced millions of mostly young adult males to deny themselves 'nut-based gratification' during the whole month of November. As a snack NUT brand, naturally, Orchard Valley Harvest believes this is an absolute travesty and simply won’t stand for it. So consumers are encouraged to visit SayNotoNoNutNovember.com to pledge to “enjoy a nice, satisfying nut this November.” By pledging their commitment, Orchard Valley Harvest will donate $1 to help fight food insecurity through Conscious Alliance as part of its sales commitment in tackling hunger across America. 

"As part of Orchard Valley Harvest’s rebrand, this campaign aims to spark conversation by showing up in an unexpected, yet authentic place for a snack nut brand,” said John Goetter, vice president of marketing at John B. Sanfilippo & Son, Inc., parent company of Orchard Valley Harvest. “Ovie’s crusade to ‘Say No’ to No Nut November celebrates nut lovers everywhere and is a continuation of the culturally relevant and tongue-in-cheek humour we intend to bring to this category.”

The new creative campaign features Ovie convincing two college-aged males to give up on their nut abstinence and enjoy a nice, satisfying nut this November. “We’re always looking for ways to inject our brands into culture. The best brands find ways to do it in a natural way. Starting a crusade against No Nut November, might not be something most nut brands would do, and that’s why we wanted to do it,” said Chris Cannon, creative director at Terri & Sandy. In addition to the 30 second video running on Meta and YouTube, Orchard Valley Harvest is running targeted 'Say No to No Nut November' ads in online spaces where the conversation is most frenzied, such as organic placement on the No Nut November Subreddit and paid placement on X (formerly Twitter), and on Grindr where Ovie can be seen dropping quippy remarks like, “With OVH you’re never far from a good nut!”

To further spark the stand against No Nut November, consumers also have an opportunity to get reimbursed for their nut purchases. OVH will reimburse up to $20,000 total in consumer nut purchases through November 30th. Full rules can be found here.  

Orchard Valley Harvest makes delicious trail mixes, dipped snack nuts, salad toppers and chickpea chips that are packed with real, wholesome goodness. The company is owned by John B. Sanfilippo & Son, Inc. a processor, packager, marketer and distributor of nut and dried fruit-based products that are sold under a variety of private brands and under the Company's Fisher, Orchard Valley Harvest, Squirrel Brand, Southern Style Nuts, and Just the Cheese brand names. John B. Sanfilippo & Son is a 100-year old family run, public company based in Elgin. 

Orchard Valley Harvest launched its rebrand earlier this year, and the Say No to No Nut November campaign is its second major campaign.