Oak Leaf Productions Captures Authentic, Emotionally Resonant Moments in ‘got milk?’ Initiative

Oak Leaf Productions (OLP) showcases its industry-leading end-to-end production expertise delivering savings, creativity, and multiple channel content in the latest chapter of the iconic ‘got milk?’ campaign for the California Milk Processor Board. OLP brings the ‘Real is Back’ campaign to life, expertly capturing authentic, emotionally resonant moments that reflect everyday experiences resulting with over 100 final campaign deliverables including assets for an in-theatre cinema release, demonstrating OLP’s ability to deliver high-quality content for all platforms.

‘Real is Back’ was created under the direction of the award-winning filmmaking duo Martin Jalfin and Mike Usandivaras. Known collectively as M&M, Martin Jalfin and Mike Usandivaras have established themselves as creators of impactful, elevated work, celebrated for their exceptional craftsmanship and profound cultural awareness. "We were deeply passionate about these films and wanted to take a genuine and human approach, bringing to life real stories with characters that the audience can truly relate to and connect with," said Martin Jalfin. “Working with OLP was seamless and they are a team of true experts.”

OLP's team demonstrated meticulous attention to detail, managing every production element with precision and efficiency. Whether transparent communication and economies of scale, OLP ensured a seamless production process while delivering significant cost savings for their client. "The production process and approach from OLP were among the smoothest I have ever experienced," said Steve James, executive director of the California Milk Processor Board. "Their team's dedication to excellence was evident from start to finish."

“We are so proud to demonstrate our capabilities and deliver full end-to-end services that deliver savings to our clients, and more content in today's complex marketplace, while simultaneously delivering high production value. It’s a win-win for everyone.,” said Daniel Marin, president, Oak Leaf Productions.

OLP’s ability to navigate complex logistics was on full display as they coordinated teams across multiple time zones and countries - Huntington Beach, New York, Mexico, Argentina, and Madrid - ensuring flawless execution. With their service company partners at ROMA in Madrid, they were up to the challenge which included sourcing dynamic locations, such as bustling city streets and iconic film sets, or managing a 2 a.m. shoot at a five-star restaurant, OLP's creative problem-solving brought an unmatched level of authenticity to the campaign.

OLP’s comprehensive post-production services further underscored the team’s commitment to excellence. From editing and colour correction to the final mix and delivery, OLP assembled a global team of experts that delivered. 

The new campaign launched with the release of the 60” film “Real Cakes” on August 12 and continues today with the release of the 60” film “Real Stories” across paid and organic social channels, out-of-home (OOH) media, and digital displays. For more information on the campaign, visit got milk? and Toma Lech.