Office Workers Are in the Driver’s Seat in Comical Road Safety Campaign

Turning a cardboard box into a car is a rite of passage for children around the world,  but in the latest campaign from the Road Safety Authority (RSA), office workers have adopted these makeshift vehicles to teach the rules and regulations of the country’s roads, national roads and motorways. 

Produced by Rubberduck with creative from F&B Dublin, the four part campaign filmed in both Irish and English sees the introduction of the e-scooter as the latest member of the fleet of vehicles that has to abide by the rules of the road, joining the likes of cars, trucks and bicycles. 

Set in a busy office environment, the employees embody the personality traits and quirks of their respective vehicles, from guzzling oil to complaining of an exhausted exhaust, in addition to interacting with one another in a way that reflects the road safety rules. 

The campaign was elevated by the work of the cast and crew, who worked to ensure that the spots struck the right balance of comedic yet informative, whilst remaining lighthearted and relatable. Production designer Anna Tavlinska brought fun to the screen through simultaneously impressive and childlike costumes, created by Greg Keeley and his team from Advertising, Props & Effects Ltd (APE.ie), resulting in a highly visually impactful performance that still doesn’t take itself too seriously. 

Director James Fitzgerald commented, “This was a really unique campaign from RSA. The moment we read the brief from F&B Dublin we all wanted to be a part of this. The challenge was to shoot four 30" spots over two days with a tremendous amount of detail, from the amount of cast members to the production and of course the design of the vehicle character themselves.

Lastly, this campaign is a little bitter sweet, as our 1st AD, Sandra Corbally sadly passed away since we shot. It was a great experience working with her and she kept our very busy two days moving along. She was a true professional, and did her job to the highest standard, but always had room for a laugh in between takes. She was pure class.”