Ogilvy Achieves Unprecedented Sweep at London International Awards
Ogilvy rounds out an impressive year with an unprecedented triumph at the 2024 London International Awards (LIA), securing the coveted Global Network of the Year title for the fourth consecutive year and Ogilvy New York earning Global Agency of the Year for the first time along with a host of other top honours including:
- Global Network of the Year: Ogilvy
- Global Agency of the Year: Ogilvy New York
- Global PR Network of the Year: Ogilvy PR
- Global PR Company of the Year: Ogilvy PR New York
- Regional Network of the Year – North America: Ogilvy
- Regional Network of the Year – APAC: Ogilvy
- Regional Design Company - APAC: VML & Ogilvy Japan (VOJ)
- Client of the Year: CeraVe
This extraordinary achievement underscores the depth and breadth of Ogilvy's creative excellence across its global network as well as the momentum of Ogilvy PR and Ogilvy New York. The network's performance included a total of 134 awards: five Grand Prix, 37 Gold, 44 Silver, 49 Bronze, and 50 Finalists with 27 Ogilvy offices recognized around the world.
The groundbreaking "Michael CeraVe" campaign, spearheaded by Ogilvy PR, was instrumental in this success, demonstrating the power and impact of earned-first creativity with three Grands spanning the Creativity in PR, Health & Wellness, and Integration categories while also winning nine Golds. DAVID Madrid and Ogilvy Taiwan also both earned Grands for their work. In Pharma & Medical, Ogilvy Taiwan's "The Life Bureau" narrative series for MSD won Grand, while DAVID Madrid's "Meet Marina Prieto" for JCDecaux did so in the Poster category.
Liz Taylor, Ogilvy’s global chief creative officer, said, "What a way to close out what was a wonderful year for Ogilvy. We're proud that, together, these wins span a diverse set of categories and executions, showcasing the strength of our global network, our capabilities, and ability to drive impact for our clients in unique and meaningful ways. We are immensely proud of our teams who contributed to this collective success, and we’re so thankful for our clients for their continued belief in the power of creativity. And we’d love to extend a special congratulations and gratitude to Ogilvy North America, Ogilvy APAC, Ogilvy PR, Ogilvy New York, VML & Ogilvy Japan and the CeraVe team for their accomplishments. Together, this was a true demonstration of Ogilvy's Borderless Creativity and its ability to drive unique impact for our clients."
Barbara Levy, president of LIA, said, “This achievement by WPP and Ogilvy shows the commitment of a global network to the power of creativity. Its offices across the regions have demonstrated the same drive to make the best creative impact for their clients. Ogilvy Taipei, for instance, won a Grand LIA for Pharma & Medical. It is a shining testament to the strength of Ogilvy across the world. Congratulations to WPP for winning Holding Company Of The Year two years consecutively. And Ogilvy for winning Global Network Of The Year four years running. Well done!”
This LIA sweep culminates a year of exceptional industry recognition for Ogilvy, further solidifying its position as a creative powerhouse. Ogilvy’s accomplishments also helped WPP become Holding Company of the Year.
