Ogilvy Ecuador Names Nicolás Lugo as Executive Creative Director

Ogilvy Ecuador has named Nicolás Lugo as executive creative director. In this role, Lugo will report directly to Yasu Arakaki, chief creative officer of Ogilvy Peru and Ecuador.

Yasu Arakaki, chief creative officer of Ogilvy Peru and Ecuador said, "We are very pleased to have him joining our team. I have no doubt that his experience will further strengthen the creative excellence to provide the best business solutions to our local and regional clients".

Nicolás said, "This is an important step in my career. Ogilvy has a creative culture that I’ve always admired. I'm thrilled to join this great team and contribute to created memorable, meaningful campaigns that provide value to our clients".

Carlos Peñaherrera, CEO of Ogilvy Peru and Ecuador commented: "We have always been recognized for our creative excellence, that’s why we bet on the best people. I am proud of the team we made in both markets and the strength with which we continue to grow. Yasu, Nicolás and the whole team will do a great job”.

Sandra Valdés, chief growth officer of Ecuador, added, "I have no doubt that Nicolás will be key at this stage that we are going through, with new challenges, incorporating new businesses, seeking to generate synergy in the region and throughout our entire network”.

Nicolás Lugo has more than 16 years of experience in the industry. He has collaborated with important international brands and his work was recognized in many festivals, such as: Cannes Lions, Ojo de Iberoamérica, Effie, Condor de Oro, Festival Caribe and Lux Awards.