Ogilvy Miami Gains New Business Opportunities

Ogilvy Miami kicked off the year with new clients. The HEINEKEN Group assigned Ogilvy Miami its beer brands Prestige from Haiti and Kalik from the Bahamas; while the Sindoni Group chose the agency to develop the launch campaign for its sweet snack products Pirucream in the U.S. market and Pirulin in the Iberoamerican market. The main goal will be to develop a holistic strategy with a creative and innovative campaign and actions to generate awareness and engagement.

Arlene Armenteros, general manager of Ogilvy Miami said, "We are delighted to welcome new brands and to continue taking on new challenges. We are proud that big brands trust us for our creative capacity and experience in the Hispanic and U.S. markets. We have a very talented and diverse team, and I am sure that we will develop great ideas together. Each brand, each industry has its characteristics, and that is the best part, the variety enriches us all. It allows us to explore new creative paths and, in this case, even new markets such as the Caribbean and Spain".

The HEINEKEN Group has a strong presence in different markets thanks to its local brands, such as Prestige in Haiti and Kalik in the Bahamas. Each has a 100% local DNA, with deep-rooted popular culture and a strong possibility of international projection, brand values that will be enhanced through integrated campaigns with 360° content both online and offline.

Isabel Buroz, global head of marketing at Sindoni North America, added, "In a market as interesting and complex as the United States, the great challenge for any brand is to gain notoriety in a universe of competitors. Achieving a memorable and explosive Big Idea that places the brand where no one else has been is fundamental, and we know that with the agency's team, we will achieve this goal. I have had the opportunity to work with Ogilvy in the past and working with them again feels fabulous. It is a pleasure to interact with the Miami team; their professionalism, quality of work, and understanding of the brand needs made it clear to us that Ogilvy is the partner we need as a Group."