Ogilvy Creates 20 Metre-Wide Melanoma to Highlight Importance of Sun Protection

Created by two Ogilvy creatives, Ogilvy Health, Glue Society and The Beautiful and Useful Studio, it’s not only a powerful art installation but an important message about skin sun safety.  

‘The Spot’s’ message was further reinforced over the weekend with on-site free skin checks courtesy of not-for-profit Skin Check Champions, teamed with skin safety education and sampling through a partnership with La Roche-Posay.  The project has been co-funded by Bristol Myers Squibb and La Roche-Posay.

 

Ogilvy Sydney group creative director Andrew Hankin explained how and why ‘The Spot’ was created, “Sculpture by The Sea, Bondi is one of the most important events in Sydney.  But it’s not just a great place for a walk and a look at some amazing art, it’s a great place to use art to talk to important issues such as sun safety.

“When two in three Aussies will get some form of skin cancer in their lives it feels like constantly raising awareness for this issue is important. And using art at the beginning of summer to do that feels like an authentic way to get the message across.”

Sculpture by The Sea’s Founding CEO & Artistic Director David Handley AM said, “With 450,000 visitors to visit the exhibition before it’s close Monday 4 November ‘The Spot’, which is one of more than 100 sculptures in this year’s exhibition, is able to use the platform of Sculpture by Sea to highlight important sun safety messaging as we head into another Australian Summer.”