OHRA Insurance Campaign Drives People to the Edge of Reason.

From a doctor's waiting room to the edge of reason, OHRA's new campaign takes viewers on a wild journey into conspiracy theories and to the end of a flat Earth.

Joe Public Amsterdam's latest creative endeavour for Dutch insurance company OHRA, showcases how the harrowing experience of being stuck on a doctor's waiting list is a stark reality. The returning lead character is faced with a debilitating back injury that drives him to the brink of insanity. The endless hours spent alone at home, mindlessly browsing the internet, lead him on a mind-bending journey into the realm of conspiracy theories, culminating in a quest to prove the Earth is flat.

OHRA, the innovative Dutch health insurance provider, offers a unique insurance proposition that grants individuals the freedom to choose any doctor they prefer, and so significantly shorten waiting times. This latest campaign not only sheds light on the challenges of prolonged healthcare waiting times but also taps into the anxiety of not having the right insurance coverage.

When asked about the campaign, Mats Wilke, creative director at Joe Public Amsterdam, says, "The subject is of course, quite serious. However, to stand out from the competition, we wanted to convey the benefit of OHRA Health Insurance in a light-hearted and humoristic manner. We are very grateful to the client for making this daring choice, together with us.”

OHRA is renowned for its audacious campaigns that boldly explore cultural phenomena and leave no taboo untouched. This campaign follows in the footsteps of previous award-winning campaigns for OHRA, its latest one featured a rogue AI bot.