Omelet and Illogic Help Google Play Go BIG with Games

Google Play tapped creative agency Omelet to develop a high energy campaign to bring awareness to their new mobile gaming product, Google Play Games, which allows users to play their favourite Android mobile games on their PCs. 

Targeting loyal gamers, the :60- and :15s spots involve an iconic squad of wildly different and beloved characters working together to venture across a player’s room and reach a PC gaming station. 

Omelet worked closely with Oscar-nominated directors Illogic, produced by Psyop, to bring the spots to life with feature film-quality animation from Wizz. 

Creating a special kind of home for this epic spot was one of the key challenges for Illogic “Whilst we wanted the set to feel like live action, we also tried to give it a unique personality through the choice of objects and decorations. We wanted the place to feel lived-in and welcoming”. 

The surprising IP character mashup includes Gingerbrave from Cookie Run: Kingdom, Rose Knight and Frostwing from Lords Mobile: Kingdom Wars, and Wind Panda Warrior from Summoners War: Chronicles. All characters featured come from some of the biggest mobile gaming megahits with hundreds of millions of downloads. 

The Illogic team seamlessly blended these gaming stars into their environment and delivered a momentous action sequence featuring the entire cast. Though, it was the final leap which stood out for Illogic, “Gingerbrave’s face plant has to be the favourite moment for us, it really captures the slapstick meets epic vibe of the spot”.