One Football Dream Becomes Reality in NFL's Super Bowl Teaser

During the AFC Conference Championship on Sunday on CBS, the NFL premiered an epic teaser for its Super Bowl brand campaign.

Taking place in Accra, Ghana, the teaser highlights an action-packed adventure in a bustling local market, with some of the league’s biggest stars, including Saquon Barkley (New York Giants), Justin Jefferson (Minnesota Vikings) and Cameron Jordan (New Orleans Saints) showcasing their athletic prowess.

As the sounds of a game immerse the viewer, from 'I’m open, I’m open' to quick feet on the ground, an intense game of football takes place as residents go about their daily shopping. Barkley jumps over a checkers table as two players strategise their next move; Jordan tire flips a cart with his incredible strength; and Jefferson shows off his dance moves with the Azonto. 

With the NFL’s international work all over the world, developing local talent and creating pathways to the league, the short video teases out a tribute to the league’s global initiatives, their impact and how so many are born to play.