Online Hair & Beauty Marketplace Wahanda Appoints Albion

Albion, the creative business partner for entrepreneurs, has been appointed by Wahanda – the online marketplace for booking hair and beauty treatments – as their retained agency.

The relationship kicks off with a fully integrated campaign to increase awareness of Wahanda, launching throughout the UK. The campaign is Wahanda’s first television work for over two years and includes outputs across OOH print and digital.

The campaign revolves around the insight that with Wahanda the customer finally has control over how they book their hair and beauty appointments. So when they’re feeling particularly in need of some tlc, wahanda.com has the answer. No longer will they be told that there is no appointment available when they want one, or that they cannot be “fitted in”. Instead they will be given access to a huge choice of services on their own terms, across all price points, 24 hours a day.

The two businesses will work together to grow Wahanda into a household name.

Jason Goodman, CEO of Albion, said: “The team at Wahanda approached Albion with a fantastic brief to renew their creative output in the UK. We’re excited to be working with such an invigorating brand and look forward to supporting Wahanda’s position as a market leader in the UK.”

Lopo Champalimaud – Co-founder and CEO: “We're delighted to announce Albion as our new creative partner, and also the launch of our new ATL activity. Throughout the current campaign development process we've seen that Albion match our huge levels of energy and ambition for the brand, Wahanda.com. We are thrilled with the integrated ad campaign and feel excited about the results that we shall see in the coming weeks and months.”

For more information on Albion, a member of the MDC Partners owned KBS Albion Group,

please visit albion.co.