Open Colleges' New Brand Campaign Challenges Aussies to Turn Their Potential into Reality

Open Colleges, a leader in online learning, has partnered with newly appointed lead creative agency The Monkeys to reinvigorate its legacy brand. The agency’s first piece of work, brand campaign ‘Everything Could Happen’, launches this week and celebrates Open Colleges’ 125 years in education.

Challenging Australians to turn their potential into reality, ‘Everything Could Happen’ shows anything is possible with the right partner in education. The campaign, released across television, radio and digital channels, invites Aussies to align their abilities with their ambition.



The Monkeys group CEO and co-founder, Mark Green, says: “We are excited to partner with Australia’s original distance educator to help get the message out to all Australians that online study is a valuable and flexible option for those seeking to up-skill and improve their career opportunities.”

Open Colleges executive general manager, customer experience, Jeff Lim, adds: “Our new agency partner The Monkeys recognises that when students are starting out, it’s easy for them to be overcome by the range of possibilities ahead. The agency has created an effective campaign to let all Australians know we’re here to support and guide them along their educational journey.”