Opendoor to Sell Real Homeowners' Houses Live During Super Bowl Halftime

Opendoor, the leading e-commerce platform revolutionising residential real estate, is announcing a Big Game commercial like no other.

The brand will showcase a real homeowner in real-time getting a fast and easy all-cash offer on their home in the same amount of time it takes for the Big Game halftime to run—shattering the century-old assumption that selling a home has to be a hard, time-consuming, and highly stressful process.

“Like Opendoor, our approach to the Big Game will be anything but traditional as we aim to redefine not only how we advertise, but also how homeowners envision and navigate the process of selling their homes,” says David Corns, chief marketing officer of Opendoor. “This spot isn’t just about making history; it’s a testament to the simplicity and certainty we bring to real estate. Even in the midst of the Big Game excitement, homeowners can easily sell their homes so they can focus on what’s next in life.”

So how will Opendoor pull it off?

The live ad will feature a real homeowner in Atlanta - one of the most challenging cities to sell a home in - showcasing their house via Opendoor’s Virtual Assessment, a virtual showing of the house that removes the need for in-person tours. Livestream footage will air on Atlanta TV and on the Opendoor website.

The spot will demonstrate how selling a home can be as easy as a few taps on your phone during the halftime show. Even if all your friends are yelling in the background, and even if the house is a mess, a quick Virtual Tour is all Opendoor needs to assess your home and give you a real offer.

Yes. Selling your home can be this simple.

Opendoor’s unique approach to real estate allows homeowners to streamline selling their home by bringing it online, eliminating the hurdles and paperwork that come with the traditional, outdated selling process. The Big Game commercial will showcase the speed and convenience of Opendoor and show how homeowners can quickly receive a hassle-free offer on their home.

To view the live halftime showing during the Big Game and for more information on how to sign up for your own tour with Opendoor, please visit Opendoor.com.