Operation Smile Thailand Uses Lipstick to Symbolise the Impact of Cleft Lip and Palate

Operation Smile Thailand has launched a simple and powerful film called ‘Lipstick’ via production company Triton. 

The spot features Sushar (Aom) Manaying, a Thai actress and an Operation Smile Thailand’s smile ambassador in a fashionable cosmetic look as she elegantly applies lipstick similar to other cosmetic ads but before revealing the twist ending she says “Every three minutes, there’s a child born with cleft lip and palate, and each child needs continuous treatment for up to 10 years.” She finally asks viewers to donate to help them smile. 

The ‘Lipstick’ spot was created and directed by Suthisak Sucharittanonta via Triton Film Bangkok.

The PR campaign led by smile ambassadors, actresses and celebrities use ‘lipstick’ to paint their lips to create a cleft lip symbol, take pictures and upload them on social media (IG, FB) to create social movement and awareness in order to raise funds to provide surgery for children with cleft lip and palate.