OPPO Smartphone Campaign Promotes Two-handed Fatherhood

OPPO smartphones is encouraging Vietnamese fathers to embrace fatherhood with both hands. The new ‘Fatherhood’ campaign which launched this month highlights the memorable father/child moments that are created when dads put their phones down, and spend more time engaged in activities with their kids.

The work created by BBDO Vietnam is a unique initiative, (considering it’s coming from a smartphone maker), and raises the issue that fathers are often too focused on their work and gadgets, and not on real-time experiences with their children.

“It’s refreshing when a smart phone commercial can address a real subject like fatherhood on an emotional level, rather than just touting functions”, said Giao Phan, General Manager of BBDO Vietnam. “It was a great brief, from a great client. And we had a lot of fun working on it.”

Dang Quoc Cuong, OPPO Marketing Director, added, “In these competitive times, what we needed from a crucial piece of communication was a refined, non-commercial feeling to tell the brand story. The choice of partner to deliver that was very critical. We achieved the perfect outcome and experience we desired, and are extremely proud of the work we created with BBDO Vietnam.”

The campaign is working in tandem with OPPO’s sponsorship of the reality TV program ‘Daddy, Where are We Going?’ which teams fathers and their children together against other father/child duos to accomplish certain tasks – without the aid of technology.