Ore-Ida French Fries Launch Deliciously Predictable Kiss-Mas Billboard

In the heart of the city that never sleeps, where the holiday spirit illuminates every corner, Ore-Ida turned up the festive charm with a twist of… certainty. As the essence of winter fills the bustling streets of New York City this season, Ore-Ida's Kiss-mas Billboard emerged to celebrate the certainty of holiday traditions – like a kiss under the mistletoe – that are just as deliciously predictable as Ore-Ida French fries.

Ore-Ida’s Kiss-mas Billboard is a festive billboard showcasing mistletoe alongside warm, delicious, golden French fries that are perfectly crispy and inviting. The billboard was on display for joyful couples to stop by and steal a moment beneath the mistletoe to exchange a heart-warming kiss. The brand also handed out coupons for Ore-Ida and serving hot fries to those who visit.

Ore-Ida's Kiss-mas Billboard isn't just about celebrating the season; it's about revelling in deliciously predictable moments. In a world where unpredictability is the norm, Ore-Ida has found its stride by becoming a steadfast symbol of certainty, just like the cherished holiday traditions that warm our hearts. The Kiss-mas Billboard is Ore-Ida's way of bringing the concept of 'Deliciously Predictable' to life in a way that resonates with holiday enthusiasts and French fry aficionados alike.

This activation is just the beginning of Ore-Ida's mission to bring ‘Deliciously Predictable’ to life within contextual placements.