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OREO Brings Playfulness to Outer Space with Out of This World Cookies

23/01/2024
Advertising Agency
Toronto, Canada
271
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Milk's favourite cookie unveils OREO Space Dunk and gives Canadians a chance to lift off with OREO like never before in Zero Gravity

The OREO brand is kicking off the year with some otherworldly news. Starting mid-February, OREO Space Dunk cookies will be landing on Earth for a limited time only.

A giant leap for cookie kind, OREO fans can expect a cookie so (inter)stellar, it is stuf'd with layers of blue and magenta 'cosmic creme' with a marshmallow flavour and infused with popping candies that create a supernova-like bursting sensation with each bite. For the first time, the chocolate cookies each feature one of five galactic design cut-outs.

These limited time OREO Space Dunk cookies are so out-of-this-world, one of our packs even took a journey to space 120,000 feet up where footage was captured to mark the flight. To give OREO cookie fans in Canada a similar weightlessness experience, they will have the chance to WIN a once in a lifetime Zero Gravity Experience with Zero-G where they can float, flip and soar as if they are in space – just like OREO Space Dunk.

"With over 110 years of history, OREO continues to show up in cultural moments and give fans new, unexpected ways to live our brand purpose and stay playful", said Lexie Lubov, brand manager OREO. "That's why we're launching a first-of-its kind OREO cookie that not only gives Canadians a 'taste' of space, but also comes with a chance to experience Zero Gravity".

Starting February 15th, OREO cookie fans in Canada can enter for a chance to WIN the Zero Gravity Experience as well as instant OREO branded space-themed prizes here or by scanning the QR code on each OREO Space Dunk pack.  

OREO Space Dunk will hit shelves at participating retailers across Canada starting mid-February and will be available for a limited time only.

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