OREO Embeds into Internet Culture to Take Over Website Menu Icons

True to their mission to unveil OREO Cookies hiding in plain sight (as done with its award-winning OREOCodes for barcodes and OREO Stuff Scan for Black & White sneakerway in previous years), the OREO brand’s latest work now turns fans' attention to internet pop culture. More specifically the Navigation Icon and/or website menu popularly known as a 'Hamburger Menu'. Erroneously though, as the brand’s claim is that its appearance is closer to a OREO stack (cookie, cream, cookie, cream, cookie) instead of a couple buns and a patty. 

As reinforcement to their claim, they’ve made every single three-bar menu icon on the internet an OREO cookie offer repository, when clicking on the menu and expanding it, consumers can use ANY of the tab or category names into promocodes for cookie offers at oreomenu.com.

A unique commerce experience, created in partnership with VML, while building upon the brand’s 'Stay Playful' platform.

Once you see the OREO Menu, you’ll never look at the three-bar menu icon the same way again. Common to millions of consumers who browse websites, especially on mobile devices. The menu button appears in the corner of your screen, often in black and white, looking a lot like America’s favourite cookie.

OREO Menu is exclusive to Kroger, where cookie lovers all over the country will be able to join in turning OREO Menus into savings.

How it Works: Go to OREOMenu.com, enter in the 'promo code' aka the word you’ve seen listed within a web menu you’ve come across (i.e., About), type it in and get your reward at any local Kroger store. The best part, if you find a promo code we haven’t thought of, just enter in the URL where it came from, and you can still save!

This campaign will be supported by influencer organic content, digital and social media to drive excitement and engagement of this awesome creative commerce execution.

Jillian Durojaiye, director, shopper marketing, Mondelez International said, “We have turned a regular online surfing experience into a fun treasure hunt for deals on cookies, thanks to our partnership with VML and Kroger. This collaboration shows our commitment to continually pushing the boundaries of traditional shopper marketing strategies. “This campaign will be supported by influencer organic content, digital and social media to drive excitement and engagement of this awesome creative commerce execution