Organic Protein Shake Aims to ‘Save The Bros’ in Hilarious Mock PSA

Bros are an endangered species. But it’s not over-hunting and deforestation that’s wiping these poor fellows out. It’s themselves. 

At least that’s what this flippin’ hilarious mock PSA from dairy brand Organic Valley is all about. Created by Humanaut, the two-minute film aims to wean body-pumping bros from their run-of-the-mill, additive-laden protein shakes in favour of Organic Valley’s new Organic Fuel, and in tow ‘Save The Bros’. 

The whole thing really pokes fun at exactly the kind of tank-top loving, back-cap-wearing dudes that it’s aiming at, and it’s all pretty damn hilarious. 

Also check out the ‘Save The Bros’ website and get your mitts on some of the world’s finest bro paraphernalia.