Organix Encourages Parents to "Keep the Good Times Rollin’’ for Their Little Ones

Organic baby and toddler snack brand Organix has launched a new fully integrated campaign that encourages parents to ‘Keep the Good Times Rollin’’ for their little ones. 

Mandy Bobrowski, marketing director at Organix, said, “We know that when you are a parent of a little one, every day is full of ups and downs. Your best laid plans might be out of the window before breakfast. But parents are resilient, they want to be ready to adapt to whatever the day throws at them and make the most of it. In our fun new campaign, we show how Organix snacks can help parents to go with the flow and keep the good times rollin’.”

The campaign, created by The Ninety-Niners, features a cast of “Lil’ Ballers”; toddlers with cool, laid back attitudes living their best lives in a local park. When hunger strikes one Lil’Baller and threatens to burst his bubble, mum is on hand with a tasty Organix snack to keep the good times rollin’. 

The campaign will run from 23rd September across media including TV/VOD, digital and social, as well as in-store. Media was planned and bought by VCCP Media and PR is being handled by Cirkle.

Richard Dennison, executive creative director at The Ninety-Niners, said, “We didn’t just want to tell parents Organix ‘Keep the good times rollin.’ We wanted them to feel it too. All credit to Mandy and her team for buying into this and delivering a truly joyful campaign.”