senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Origin Energy Unveils New 'Good Energy' Brand Campaign

23/04/2018
Creative Agency
Melbourne, Australia
293
Share
Campaign developed by TBWA\Melbourne and Atomic 212° showcases Origin's three key value pillars, affordability, service and sustainability

Australian energy retailer, Origin Energy, has today unveiled a new brand campaign via TBWA\Melbourne and Atomic212, to highlight its commitment to making energy smarter, easier, more sustainable and more affordable for customers.
 
The 'Good Energy' campaign features a new, refreshed logo, making the first significant change to the brand in its 18 year history - with a campaign launching this weekend across TV, digital, outdoor and PR.
 
Says Donna Pidduck, chief marketing officer, Origin: "Our customers are at the heart of everything that we do at Origin. The change to our brand serves as a reflection of our ongoing commitment to Australians.






Screen Shot 2018-04-23 at 8.56.29 am.jpg"Good Energy is what we're promising customers - and that means committing to giving Australians energy that is affordable, effortless and sustainable. We need to provide energy that's good for today, and even better for tomorrow."

Origin provides more than four million Australians with electricity, natural gas, solar and LPG, in addition to being one of the nation's leading power generators.

Brand
Agency / Creative
Media
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0