Oscar Mayer's Iconic Bologna Jingle Returns After 50 Years

In 1974, Oscar Mayer aired 'The Bologna song' commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.

Complete with the same ‘70s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired 'The Bologna song' original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of 'Sing To Pay' - giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.

“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, brand manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”

Now through Sunday, Dec.15th, fans can submit an audio recording correctly singing 'The Bologna song' lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!

“This a rare chance to breathe new life into an iconic commercial, while using the product to create a fun connection across generations that often don’t understand each other.” said Lex Beltrone, executive creative director at Johannes Leonardo.

"When something is as lasting as the Bologna Song, it's only right that we celebrate it by paying back the consumers who made it iconic in 1974 and those who will sing it in 2024 and beyond." said Simon Au, executive creative director at The Kitchen North America.

The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing 'Sing to Pay' to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15th can sing 'The Bologna song' lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.