Out of Your Bubble: The Cassette, Don’t Drink and Dive, Puppy and Kitten Club
This series, Out of Your Bubble, uncovers the campaigns across the world that are getting creatives talking. Campaigns that are brilliant and popular - but might be missed if you’re not in the local market.
This edition’s contributors are Hannah Tarpey, a creative director at Mother London, and Psembi Kinstan, the group ECD at DDB Melbourne. Hannah and Psembi sat down to discuss what’s been shared around their creative departments lately – and what they thought of the work.
Psembi> Palliative Care Queensland and Cocogun’s ‘The Cassette’. I love this one. It’s the most emotive piece of film I’ve seen in a while. I’m sure it was made mostly on love and a shoestring, but I think the simplicity of it makes it more powerful. The details are beautiful.
Hannah> I may just need a second coffee but I also wish the ending had done something… more? Even so, every frame is beautiful, the sound design is perfect, and I am made to care about that fuzzy-edged old guy.
Much less subtle, and much sillier, is this ‘Don’t Drink and Dive’ for Malibu in partnership with the Royal Life Saving Society. Wieden+Kennedy London created a really nice earned media moment auctioning off Tom Daley’s speedos for charity too, so the story was much bigger than just the film.
Psembi> It’s a great use of celebrity. The film is all about that stat, so without Tom, it would have been pretty meh. Interesting strategy and partnership idea for a booze brand. And I see it sold $100 budgie smugglers!
It’s a good month for simple and silly. Another film piece from down under that I couldn’t fault for simplicity is the new Petbarn work with Howatson+Company. The soundtrack nails it.
Hannah> Puppies and kittens! 10/10 for the soundtrack.
One more now from the UK that’s making noise this week. Dad Shifts. Void of big budget, celebrity endorsement or a buzzword-filled 360 comms plan, but powerfully making a point. Wonderfully uncomplicated.
Photograph: Graeme Robertson/The Guardian.
Psembi> What’s not to love. There are oodles of hijacking statues ideas, but none that stop me loving the image of Brunel in a baby sling. Nicely done.
Hannah> And to end on, here’s some non-client silliness. Mother launched A Rawdog Flight Simulator Game.
Psembi> Our creative department loved this. It’s absolutely bonkers. Hats off for turning it around so quickly and making something so amazingly insane on every level. Bring back the interactive web experience, I say. It’s a great ad for what Mother can do. And is an absolute joy.
