senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Panadol Campaign Spotlights Silly Little Pains

05/04/2024
Creative Agency
Buenos Aires, Argentina
857
Share
Series of domestic traps shot by Ale Burset and Grey reminds us that pain is everywhere

Pain relief advertising is always the same, overly exaggerated, and almost unreal: people holding their back or their head, wincing, with a red dot marking the spot where they feel pain. But the truth is that we also find pain in many little stupid ways: bumping into sharp corners, stepping on stuff, or stubbing our toes. 

Panadol is the leading pain relief brand in the Middle East, and they know communication in this crowded category was tending to the generic. Having previously focused on what the moment of release from pain feels like for different people, they understood that calling out the moment of pain could mobilise us too.

Mariano Favetto and Joaquín Ares, ECDs at Grey shared, “We wanted to transmit the reality of pain, not the artificial advertising caricature. To do this we found those moments we have all been through, and where we have probably let out a rather inappropriate curse word.”

With a series of print ads and social videos, this Panadol campaign created by Grey Argentina and Grey Dubai shows seemingly harmless domestic settings but then you realise this idyllic image is capturing the place and time that pain has occurred, with Panadol conveniently calling out that almost hidden source of suffering we are all too familiar with.

Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from Grey Argentina
Cleaner
Theraflu
12/06/2024
5
0
Waitress
Theraflu
12/06/2024
3
0
Videocase
Theraflu
12/06/2024
3
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0