Paris Based Director and Photographer Fred de Pontcharra Joins London Alley

London Alley, a leading production company specialising in commercials,branded content, and music videos is thrilled to announce the addition of esteemed director Fred de Pontcharra to its roster. With an impressive portfolio of striking commercials, music videos, and short films Fred brings his unique vision and expertise to further elevate the creative output of London Alley.

Fred de Pontcharra has made a significant mark in the entertainment industry, garnering recognition for his innovative approach to storytelling and visual aesthetics. His artistic flair and meticulous attention to detail have resulted in captivating works that resonate with audiences worldwide. Throughout his career, Fred has collaborated with renowned artists and brands such as ALPINE, DEEZER, PUMA, L’OREAL and DIOR– Consistently delivering groundbreaking content that pushes boundaries and captivates viewers.

"We are beyond delighted to welcome Fred de Pontcharra to the London Alley family," said Luga Podesta, founder of London Alley. "Fred's unparalleled talent and creative vision align perfectly with our commitment to delivering exceptional content that resonates with audiences. We look forward to collaborating with him on groundbreaking projects that continue to push the boundaries of creativity and innovation."

In joining London Alley, Fred expresses his enthusiasm for the opportunity to work alongside a team of creative leaders to produce cutting-edge content. "I am thrilled to be joining London Alley," said Fred. “Their reputation for blazing trails in the realm of visual narrative has held a magnetic appeal for me. I look forward to teaming up with their talented team and bringing exciting projects to life and making magic together."

With Fred de Pontcharra on board, London Alley reaffirms its commitment to delivering top-tier content across all platforms while continuing to push creative boundaries and inspire audiences worldwide. London Alley marks Fred de Pontcharra’s first representation in the United States.