Pastille Brand Goes Medieval with an Epic Blockbuster Speech in Campaign from BBDO Nordics

Läkerol, a Swedish pastille brand owned by European candy giant Cloetta, was introduced in 1909 and has been internationally celebrated for its comedic commercials over the years. In a new Nordic campaign made by BBDO Nordics, they have taken a stab at the beloved and iconic Hollywood power speeches.

In a new take at the long-lasting concept, the brand use everyday life problems – like when your friends just want to sit in on a Friday night – and place them in a pop-cultural context; the iconic power speeches from the world of Hollywood.

The films are directed by Gustav Sundström at the award-winning production company Business Club Royale.