Patient Dog Waits for an Eternity in CESAR's Adorable Campaign

To introduce the brand’s new line of Wholesome Bowls Wet Dog Food, CESAR has partnered with BBDO New York to launch a campaign highlighting how much better it is to be a dog today than in the past.

The use of terms like 'pet parents' and 'fur babies' imply that pets are increasingly becoming integral members of our families. From having their favourite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new ad campaign, we witness that evolution firsthand.

CESAR Wholesome Bowls are the brand’s newest innovation, offering pet parents an easy-to-serve wet dog food that delivers culinary-inspired flavours pups can’t resist.

The video is the first piece of the brand’s creative campaign revealing Cesar Wholesome Bowls: high quality meals with real ingredients. The fully integrated campaign is launching later in 2021 to support the product’s rollout.