PepsiCo Energy Drink Adrenaline Rush Opens Doors to the Unexpected in Latest Spot

Adrenaline Rush, Pepsico's premium energy drink brand, worked with ROCKNROLLA and Oriental Films to launch this new version of 'Salí a Vivir'. 

Through this short film, Adrenaline Rush raises the possibility that we have today to move and immerse ourselves in other worlds if we only dare to take a step further and allow ourselves to be carried away by instinct and the unexpected.

The story seeks to connect with an audience that today, more than ever, is asking for inspiration, motivation, energy that moves them to do and discover more. The story proposes that behind each door there may be the opportunity to live an experience that is always more powerful than the previous one.

“With this story we are fully reinforcing the positioning defined for Adrenaline: 'It gives you energy to do more, without limits, connecting worlds and surprising you with the latest things' ", said Julio Corado, regional brand manager for energizers at PepsiCo .

“I am increasingly more sure that consistency in the work teams when  constructing a brand is essential for results to increase in power and form. We are all very proud of this work and it represents very well the affection and depth of what we have been doing for the brand in the last nine years,” expressed Federico Ahunchain, creative director of ROCKNROLLA.

With an original idea from Fede Ahunchain, founder and director of ROCKNROLLA, and the audio visual direction headed by Charly Gutierrez, from Oriental Films, this project continues to consolidate the collaboration between the studio and the production company for the development of visually and conceptually powerful projects. 

The short film is part of an integral campaign that will be available in multiple channels and formats in Central America