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Creative in association withGear Seven
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Perdue Farms Offers Up the Perfect Alternative Thanksgiving Meat

21/11/2024
Creative Agency
Minneapolis, USA
136
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Campaign from Colle McVoy launches the Chiclucken

There’s still time to give holiday diners what they actually want.

The National Chicken Council reports around half of Americans who eat chicken at all say they'd prefer chicken to ham (52%) and turkey (49%) at a holiday meal, and more than half (57%) would eat chicken wings as part of their Thanksgiving dinner. According to a 2023 Mintel survey, 86% of gen z respondents say they've eaten chicken in the past six months while 63% have said the same about turkey.

That’s why Perdue’s rolled out a recipe to test the limits of just how many types of chicken can be enjoyed within a single holiday dish: the Chiclucken.

The dish features five layers of tender, juicy Perdue chicken and pushes the limits of culinary arts. You may not remember the last holiday dish you had, but you will definitely remember your first Chiclucken. It starts with an herbed chicken nugget stuffing nestled against hickory-smoked chicken strips, resting between chicken 'chorizo' butter and chicken cordon bleu dip - all inside a whole chicken.

"Perdue created the Chiclucken to meet the growing demand for unique and playful spins on classic holiday dishes,” said David Zucker, chief marketing and digital officer for Perdue. "It brings all the beloved flavours of Thanksgiving into one beautiful, easy-to-serve chicken dish that's both delicious and highly shareable. We think it will appeal especially to hosts who are a little more daring and open to redefining traditions.”

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