Peruvian DIY Warehouse Turns Into a Toy Store to Brighten Up Kids' Christmas

Sodimac Homecenter, Peru´s largest home improvement warehouse chain, believes it's always possible to improve lives. So they decided to brighten up the days of children who have never really had a Christmas by giving them what they truly want from Saint Nick: toys. 

The twist of the initiative is that McCann Lima invited product designers to create the toys out of products that Sodimac sells, therefore presenting not only unique and original gifts to the kids, but also reinforcing the brand´s bond with its customers.