Peter Alsante Takes the Creative Helm at the community New York

The community, a global creative agency, has hired Peter Alsante as chief creative officer, New York. Peter will be working in close partnership with the community’s founder and CCO, Joaquin Molla. 

Within the New York Office, Peter will help lead creative partnerships with clients including Volkswagen, Perfect Bar, Bath & Body Work, and more. He’ll be leading a team of talented creative teams who have been supporting these brands for many years. 

“Peter’s work speaks for itself. He’s an exceptional creative leader and I couldn’t be more excited to partner with him as he leads creative for our New York teams,” said Joaquin Molla, CCO and founder. “Peter is strategic, approachable, and has the right creative sensibility. His talent, industry expertise, and ability to connect with culture and the new mainstream align perfectly with our agency's mission. He loves great work and building brands as much as we do. This is the beginning of a new chapter for us and I couldn’t be happier.”  

Prior to joining the community, Peter spent two years working as an ECD at Grey Group NY.  While at Grey, Peter oversaw the Pringles brand, where he led the team to create the brand’s most successful Super Bowl campaign ever. Before Grey, Peter began his career at BBDO, spending almost 17 years at the agency and growing from creative assistant to ECD, where he worked with a diverse range of brands. Peter's work has been celebrated with numerous industry awards, including three Emmy nominations and two Emmy wins for his work with Sandy Hook Promise. His ability to inspire clients to create culturally relevant and talked-about work has earned him recognition across the industry. 

“The chance to make work that resonates in culture, to be a part of real culture-that’s why I’m here and that’s why The Community was the perfect next step,” said Peter Alsante. “I'm excited for the opportunity to work alongside Joaquin and some of the best creatives in the industry, and bring ideas to life that that we care deeply about and that our clients care about. That’s the fun of it all. I can’t wait to see what we create together.”

Prior to his career in advertising, Peter enjoyed spending his formative years as a deli meat slicer at Wegmans Grocery Store, where he fondly recalls the perks of free bologna.