Pilsen Callao and E-nterpreters Use AI to Create a More Equal and Inclusive Space with Fahrenheit DDB

Pilsen is the friendship beer of the AB Inbev portfolio in Peru. For some years now, the world of videogames has become the main space for socialisation, however it excludes deaf gamers when communicating: both from understanding and being understood.

This year Fahrenheit DDB carry on the work it began back in 2022 with E-nterpreters: the bot that through sign language made deaf gamers, on Discord, comprehend online conversations in real time.

This is E-nterpreters, season two. Fahrenheit DDB expanded its platform to add an AI capable of reading lip movement and gestures in real time and reproducing them through a customisable voice. Fahrenheit DDB also used the principles of facial recognition so that anyone, anywhere, with a simple webcam, can express themselves freely.

Today, E-nterpreters is a platform of inclusion that transforms gaming into a more equal space, where deaf gamers can understand, be understood, and make more friends.