Pilsen Celebrates 120 Years of Tradition In the Heart of the Antioquia Mountains

In the heart of the Antioquia mountains, where stories are born and legends are forged, Pilsen celebrates 120 years of tradition. "If the mountains of Antioquia could speak, they would tell us about a scorpion that soared higher than dreams, a bull that dared to pedal the impossible, and a number seven that transcends mere figures."

This campaign honours those tales, symbols of courage and mountain pride, which have been the essence of Pilsen since 1904. With the freshness that only these mountains can provide, Pilsen pays tribute to its legacy with a beer that embodies the identity and strength of those who are #ProudlyMontañeros.

The visual and narrative elements transport us to those mythical stories, reminding us that every sip of Pilsen is a tribute to the authenticity of Antioquia. With this campaign, we celebrate not just 120 years of a beer, but a community that continues to raise a glass to its roots and values. Cheers to 120 more years!