Pity the Confused Canine in This Absurdist Russian Ad

Megaday (a Russian based company that produces ‘energy marmalade’) together with Possible Moscow, have launched a fun and slightly absurd video about the main benefit of consuming their product – having lots of energy.

Most dog owners can relate to being woken up at the crack of dawn by their beloved pet demanding their morning walk. Video creators chose to turn this upside down, so the main hero - a dog - is having a nice dream, but is abruptly woken up by a very energetic person who decides to take the dog for a walk.

Egor Aristakesyan, co-founder of ENERGY FOOD RUS (Megaday) said: “Our product is original, there is nothing else like it on the market. We’ve made energy not only healthy and natural, but also easy to get in any situation. That’s why we were looking for a team who could make something unusual from typical advertising ingredients. Possible Group has made an original, fun and energetic video for Megaday, and it will definitely lift your spirits, as well as our marmalade does” 

“What can I say - we made an ad for energetic marmalade. For this we played around with an old twist about waking up. This time the owner is the one bothering the dog with his energy. And the main hero is a great comic actor - Lenya Mahno” added Aleksandr Shtefanets, who came up with the idea.