Pizza Pizza Bites Back Against Shrinkflation by Sizing Up a Pizza

Pizza Pizza is fighting back against shrinkflation with its new menu item, the Growflation Pizza, available now. As other brands offer less for the same price, the Growflation Pizza is the exact opposite: a medium pizza for the price of a small - or 44% more pizza.

Shrinkflation has impacted almost every industry, but food and other consumer packaged goods have been at the forefront of this conversation for many months. The Growflation Pizza contrasts this movement by increasing the size of their small pizza and keeping more dough in Canadians' pockets.

“We appreciate that shrinkflation affects every Canadian and we believe that pizza shouldn’t be impacted,” said Adrian Fuoco, vice president, marketing, “At Pizza Pizza, we believe Everyone Deserves Pizza, so what’s better than giving everyone more pizza for the same price.”

Pizza Pizza took a similar stance against inflation last year by introducing their Fixed-Rate Pizza, an XL four-topping pizza at a guaranteed price of $16.99. The Fixed-Rate Pizza launched a few days after Canada’s biggest interest rate hike in 40 years and was so successful Pizza Pizza has extended the offer until the end of 2023. Fixed-Rate Pizza and Growflation Pizza further support Pizza Pizza’s belief that Everyone Deserves Pizza by combating rising prices and diminishing portions.

“Growflation Pizza gives Canadians more pizza for the same cost, or in pizza terms, a larger slice of the pie,” said Brian Murray, chief creative officer at Zulu Alpha Kilo. Pizza lovers can order the Growflation Pizza until August 13th at Pizza Pizza restaurants across Canada, by phone, online or through Pizza Pizza’s app.

The Growflation pizza was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign across Canada. Paid media is planned by Media Experts, including OLV, social ads, display, SEM and OOH, while PR is managed by spPR.