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Pizza Pizza Launches First-Ever Pizza Designed to Repel Mosquitoes This Summer

29/06/2023
Advertising Agency
Toronto, Canada
357
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The Buzz Off Pizza was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign during the Canada Day long weekend

Pizza Pizza is introducing its newest menu item, the Buzz Off Pizza. Just in time for the Canada Day long weekend, the Buzz Off Pizza is loaded with delicious toppings like garlic, tomatoes, hot peppers, and onions, which many studies say can naturally repel mosquitoes. 

This pizza was created in response to recent reports that mosquitoes will be worse this year than usual and knowing long weekends in the summer are usually spent in the great outdoors with family and friends, there was an opportunity to create a new menu item to help keep the biters at bay. Pizza Pizza believes that Everyone Deserves Pizza, especially on long weekends, and wants to ensure mosquitoes don’t ruin weekend plans with family and friends.

“Long weekends are important, and Canadians know firsthand that shooing away mosquitoes can make or break a party,” said Adrian Fuoco, vice president, Marketing. “The Buzz Off Pizza is a great way to ensure everyone has a fantastic pizza-filled long weekend… except mosquitoes”. 

“There are lots of products out there to help naturally repel mosquitoes, but none this delicious,” said Brian Murray, chief creative officer at Zulu Alpha Kilo. 

Pizza lovers can order the Buzz Off Pizza starting June 28th at Pizza Pizza restaurants, by phone, online here, or through the Pizza Pizza app.

The Buzz Off Pizza was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign during the Canada Day long weekend. Paid media is planned by Media Experts, while PR is managed by spPR.

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