Porsche Electrifies the Everyday for Macan EV Campaign

James F. Coton’s latest spot for Porsche is everything you’d expect from the visionary director. A dynamic perspective that infuses every frame with his trademark aesthetic and an edit that leaves you breathless. Produced through Hochkant Film for Grabarz & Partner in Germany, 'Keep Your Essence' demonstrates James' uncanny understanding of all aspects of the filmmaking craft and why he is so sought-after by brands worldwide. Beyond the automotive sector through visceral, often playful narratives, James' level of execution is what really shines and something OB42 are excited to build on here in the UK.