Portuguese Road Safety Film is a Wake-Up Call, Not a Bedtime Story

Roads have stories. Not all with happy endings.

Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye.

The campaign was created by FCB Lisbon for FEVR (The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18th) and raise awareness to the need of a behavioural change.