PrettyGreen Launches Report to Help Brands with Campaign Activations in the Build up to the Festive Period

The team at PrettyGreen are experts in campaigns that connect with families. They’ve worked with household names like Hasbro, The Entertainer, and Nintendo not to mention those infamous John Lewis Christmas campaigns. PrettyGreen knows all about marketing to parents.

The new Play Book, is an insights driven, deep dive into how marketers can capitalise on the significant influence children have over brand discovery and purchasing intent.

With 50% of kids aged eight-11 discovering new toys and games through friends, and 24% through influencers, the report underscores the need to prioritise online content and influencer partnerships, whilst aligning with cultural trends. This report highlights that kids are natural promoters of experiences they love. If brands deliver immersive, shareable moments, children will do the work of spreading the word just in time for the festive season.

Whether through interactive content, gamified pop-up events, or showing up within popular apps and games, there’s plenty of room for family brands to engage kids in fun and innovative ways.

Want to learn more about how your brand can stay relevant and connected with the next generation of consumers?

Download the full report here.