Publicis Buenos Aires Launches Renault Health, the First Car Health Service

Publicis Buenos Aires has launched Renault Health, a new campaign for Renault's after-sales service aimed at supporting the relationship between the owners of Renault vehicles and the official workshops of the brand. 

The idea confronts those customers who, for several reasons, take their cars to generic or unofficial workshops. 

Renault Health is the first car health service: a platform that will bring together the official workshops of Renault in several countries of the region, where current and new services will be offered, as well as follow-ups, limited coverage plans, emergency assistance, benefits system, analysis, medical records, credentials and more. 

Something like a health insurance, but for cars. 

The films were produced by Winona and directed by Jorge Ponce Betti.