Publicis Groupe Announces Global Expansion of LePub

Bruno Bertelli (CEO, LePub), Katy Alonzo (chief strategy officer, Le Truc and LePub), Cecilia Diaz (head of strategy), Lea Mastroberti (president)

Publicis Groupe has announced the global expansion of the creatively-lauded boutique network, LePub. With presence in Milan, Rome, Amsterdam, São Paulo, Mexico City, Singapore, and Johannesburg, this ambitious expansion plan kicks off with an inaugural US hub in New York, followed by offices in Bogota, London and Dubai, all slated for 2025.

Launched in November 2020, and led by globally-recognised creative leader Bruno Bertelli, LePub's magic lies in connecting product, commerce, technology and experience to create brand innovation that resonates in culture, at scale. Fuelled by offerings like LeGarage, the tech-based invention division, LePub has only continued to exceed the standards for creative excellence with work for clients including Heineken, Barilla, Philips, Tecate, Tiger, Diesel, Bottega Veneta, and Toblerone. And, this work continues to receive the highest honours in the industry's most prestigious global shows, including Cannes Lions, D&AD and Clio awards, among others.

With founding clients Heineken and Barilla, LePub’s US operation will officially open on January 1st, 2025. The office will be led by a newly-appointed management team, beginning with Lea Mastroberti as president, Katy Alonzo as chief strategy officer, and Cecilia Diaz as head of strategy, with additional creative leadership appointments to be announced in the coming weeks. The team will report to Bertelli, as well as Susie Nam, chief executive officer, Publicis Creative US.

"At a time when brands are challenged by the proliferation of competition, cultural fragmentation, and a digital landscape that moves at warp speed, staying relevant has never been more complex. LePub nimbly blends global and hyper-local trends with emerging innovation to create notable consumer connections,” said Carla Serrano, Publicis Groupe chief strategy officer. “Bruno is a brilliant creative mind, and under his vision and creative leadership, LePub’s expansion in New York and beyond will exponentially expand the craft of his talented teams.”

"As LePub expands globally, we're accelerating a network where creativity and strategic thinking work in perfect harmony to not only meet, but drive culture. The opening of our New York office is an incredible milestone, and with our expansion into LATAM and EMEA in early 2025, LePub will boast a network of 10 offices with talent focused on delivering work that's both imaginative and impactful," said Bruno Bertelli, global CEO of LePub.