senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Publicis Luxe and Lancôme Show That Beauty Is a Living Art with Latest Campaign

04/09/2023
Creative Agency
Paris, France
191
Share
Campaign features Lancôme's global ambassadors Zendaya, Amanda Seyfried, Aya Nakamura and He Cong

When two iconic French institutions, the Louvre and Lancôme come together, a unique collaboration unfolds, bridging history and the future. This partnership delves into centuries of art history at the Louvre to explore the essence of beauty. As a true universal museum, the Louvre is a meeting place of cultures that inspires us to envision the diverse forms beauty can take and how it shapes our identities.

Lancôme believes that beauty is a 'Living Art', constantly evolving, with no fixed rules nor boundaries. The collaboration invites us to pursue this dynamic dialogue between art and beauty in telling women's stories that echo our times and transcend eras, geography, and culture in our modern world.

The campaign from Publicis Luxe features Lancôme's global ambassadors, including Zendaya, Amanda Seyfried, Aya Nakamura, and He Cong, showcasing their captivating beauty as modern-day muses alongside the immortalized goddesses of the Louvre such as the Victory of Samothrace, the Venus of Arles, the Diana of Gabii, Corinne or the Venus de Milo. Each of these sculptures embodies femininity, strength, and beauty, transcending time and inspiring the women of today.

Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Publicis Luxe
Seek Beyond, un cri de ralliement
Audemars Piguet
16/03/2023
13
0
Tank
Cartier
20/01/2023
22
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0