Publicis New York (PNY) welcomes Nikki Maizel as the agency’s new president. Nikki joins at a pivotal time of growth to oversee Publicis New York’s agency operations and bespoke integrated ‘Power of One’ solution accounts within its portfolio. Nikki is based in New York and reports to Carla Serrano, global chief strategy officer of Publicis Groupe and chief executive officer of PNY.
Nikki will oversee global integrated Power of One accounts and work closely with respective global client leads to elevate client performance.
“Our industry is at a pivotal moment, with clients seeking partners who can challenge them to innovate, impact their bottom line, and move faster than ever," said Carla. "Our 'Power of One' approach, embodied within Publicis New York, allows us to offer integrated solutions that meet these demands. We're thrilled to welcome Nikki, who has a proven track record of growing businesses globally, building best-in-class teams, and elevating collective offerings to clients.”
Nikki brings more than two decades of leadership experience to her new role. Most recently, she served as the head of business leadership and managing partner at McCann New York, where she transformed the agency's business and growth strategies while shaping its culture and employee training infrastructure, receiving numerous accolades during her tenure.
“Publicis Groupe has earned a reputation for pushing the boundaries of what’s achievable,” said Nikki. “I’m excited to collaborate with our partners and teams to set our clients apart. Publicis New York is the engine behind ‘Power of One,’ the unique model of the future that combines cross-agency capabilities, so I can’t imagine a more exciting time to join and help shape what’s next for our clients and teams.”
Nikki becomes the latest Publicis New York appointment under Serrano’s leadership. Last year, Publicis New York named Patrick White as its chief strategy officer, and welcomed Joe Mongognia as its chief creative officer. Nikki’s arrival builds upon this momentum and signals the agency’s continued dedication to its Power of One clients.