senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Pukka’s Morning Berry Tea Activation Awakens Bondi with Paper Moose

17/09/2024
Advertising Agency
Sydney, Australia
89
Share
This work continues Paper Moose’s innovative experiential expertise which includes activations for UNSW, Dexus, CBA, Westpac and Vivid
Greeted by giant Pukka-branded tea cups overlooking the ocean, Bondi residents were invited to start the day with warm cups of Pukka’s new Morning Berry tea — challenging people to adopt a healthier caffeine-free morning ritual.

In the glorious morning sun, phones were out as influencers and early risers snapped photos and videos, sharing the activation organically with their followers. Delivered by Sydney creative agency Paper Moose, the entire activation from cart to cups were eco-friendly and made from recyclable materials, embodying Pukka’s brand values.


Says Jeremy Willmott, creative director, Paper Moose, “We’re thrilled to work with our Pukka friends in bringing three giant tea cups to Bondi Beach and enticing the early risers to try a healthy alternative to coffee.”

Says Anna Kiernan, brand manager ANZ, “Paper Moose’s activation felt very much in the world of Pukka and we loved working with their team. Their impeccable level of craftsmanship helped introduce Morning Berry Tea in the best way possible.”

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Paper Moose
Moosebot AI
Paper Moose
21/05/2024
15
0
When you prosper, we all thrive
Australian Ethical
20/02/2024
20
0
Elevate Your Comfort
Mitsubishi Electric
20/11/2023
22
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0