Puma Delves Deep into its Sneaker Legacy in 'For All Time' Campaign

Puma has launched its crisp new work from Chelsea director Nadia Hallgren. Nadia has directed and is currently directing a series of short films for PUMA's new marketing campaign 'FOR ALL TIME' highlighting their deep legacy as a classic sneaker brand.

In the short films, Nadia Hallgren and PUMA examine the meaning of the word 'Classic' through products, content, and impact created by 'The Collective,' a group of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.

As a key element of the project, each member of The Collective will hand select a rising member of the next generation of soon-to-be classic influencers within their fields and support their work and development with a financial grant as well as mentorship and promotional support. PUMA will highlight these new members of the Collective, shining a light on those who very well may become the 'classics' of tomorrow.

The platform Nadia is providing enables the collective to tell their stories and playbook on how they have created timeless, classic influence.