Que Pasa Introduces a Unique Solution for Seasonal Letdowns

As Canadians know, summers are fleeting, making every moment precious. Yet, the pressure to seize the sunny season means that when plans fall short of perfect, it’s a real bummer. In fact, 74% of Canadians feel that summer activities often fall short of their expectations. That’s why, Que Pasa, a made-in-Canada tortilla chip brand, is excited to introduce a unique solution for seasonal letdowns with the launch of Que Pasa’s Summer Bummer Insurance.

Summer mishaps happen, but whether it’s traffic on your road trip, sold-out concert tickets, or a BBQ with a side of burnt, Canadians don’t have time to waste feeling let down. With Que Pasa’s Summer Bummer Insurance, participants can “claim” their bummer to recover their summer with a chance to win multiple cash prizes up to $5,000!

“It seems like summers are shorter than the time it takes to get to the bottom of a bowl of guac,” joked Jennifer Hill, brand manager at Que Pasa, “so we don’t have time to waste feeling let down when plans fall through. Que Pasa knows what makes Canadian summers great. Sometimes all you need is chips and dip so you can come together with friends to make the most of the fleeting season with good times and good food.”

Participants can enter the contest by visiting here or in person at a Que Pasa “claim” centre in two Toronto locations this August: the Well from August 6-8, 2024 or The Harbourfront Centre from August 10-11, 2024. 

To submit a “claim” participants simply need to share their summer bummer, a moment or experience that didn’t go as planned and is worthy of a do-over. The contest is open from July 30, until September 3, 11:59 PM EST and offers multiple prizes including:

• One (1) grand cash prize of $5,000 CAD
• Ten (10) $250 CAD cash prizes
• Twenty-five (25) $100 CAD cash prizes

With each “claim” submitted, Que Pasa will donate $10 to its program partner the Canadian Parks and Wilderness Society (CPAWS), up to $50,000, to support conservation efforts and raise awareness about the importance of protecting Canada’s natural landscapes. 

For more information on how to participate and full contest rules and regulations, visit here.