Creative License, the leading agency in identifying, negotiating, and procuring celebrity talent, music and other intellectual property rights for brands and ad agencies, has partnered with R/GA US for the latest Intuit TurboTax Super Bowl spot, starring writer, actress and stand-up comedian, Quinta Brunson.
Helmed by Oscar-winning commercial and film director, Taika Waititi, the spot titled, ‘The TurboTax Super Bowl File’ promises a relatable take on the efficiency and professional service offered by TurboTax, the leading tax preparation software for filing taxes online.
Immersing viewers in a talk show-like world, Quinta invites audiences to jumpstart their tax filing during the game as part of the TurboTax Super File promotion. Dialing in a TurboTax expert, Quinta talks through the various ways the platform simplifies the tax-filing process.
Quinta’s performance brings the commercial to life, applying her unmistakable wit and sense of humour to tax preparation. Creative License played a pivotal role, handling talent ideation, negotiation, and execution to ensure the seamless integration of the star’s charismatic presence into the campaign.