Channelling the enduring spirit of the American cultural icon of female empowerment Rosie The Riveter, apparel company, R. Riveter, was launched by two military spouses in a small attic, armed with a big idea, one sewing machine, and a little bit of canvas.
A new brand film, edited by Lucky Post’s Sai Selvarajan, tells of the company’s humble roots and its bold and achievable mission shared by many: to inspire, engage and empower.
Addressing a critical need for military spouses who are constantly uprooted, R. Riveter provides flexible, mobile income with the opportunity to be part of a movement to produce American-made, handcrafted purses and bags.