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RadicalMedia's Steve Miller Wins at Cannes with Busch Beer

26/06/2019
Production Company
Los Angeles, USA
329
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The ‘Busch Guy’ campaign picks up four Bronze Cannes Lions

RadicalMedia announces that Steve Miller has won four Cannes Lions for his campaign for Busch Beer.

The campaign won Bronze Lion Campaign Awards for ‘What Beer is That’, ‘Falconer,’ ‘Camo’ and ‘News.’ The ‘Busch Guy’ campaign uses the tagline 'The Sound of Refreshment' to depict appropriate scenarios to crack open a crisp, cold, refreshing can of Busch in the great outdoors. The humorous campaign was directed by Steve Miller and produced by RadicalMedia with creative partner Deutsch. Steve Miller is best known for his Dos Equis 'Most Interesting Man In the World' campaign and directing several Geico and Apple spots.

You can check out Steve Miller’s reel here.  

View the complete list of Cannes Lions 2019 winners.

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