RAM Builds Momentum and Excitement in Campaign for the 2021 TRX

Lucky Post is proud to have contributed to a campaign of epic intensity to launch the highly-anticipated 2021 RAM TRX. The series of short digital teasers, edited by Marc Stone for agency The Richards Group, are goosebump raising, heart palpating moments that demonstrate the power and performance of the vehicle without actually seeing it. A second piece, created for the live reveal, adds glimpses of the TRX’s bold design, along with its massive capabilities and deft handling. 

For Marc, the project was an editor’s dream - the opportunity to help craft engaging and enticing moments with exquisite footage. “I was blown away by the footage - it was just gorgeous and there were so many options from which to choose. We weren’t constrained by a specific running time, so it was a matter of finding what paid off with the biggest impact with an edge of mystery.”